Identity Package

Designed by Pete Gardner. Found on www.behance.net

http://www.behance.net/gallery/The-Hair-Tailor/4468299

Questions:

1. I thought his use of colors and shapes were excellent. When browsing, it instantly caught my eye and made me interested. I thought it was engaging and stood out.

2. They used lines by dividing a lot of the package into lined parts, creating an interesting pattern. They used Shape by creating interesting shapes like the scissors or the medical symbol that stand out and send a clear message. Space is heavily used in this design, as a lot of the shapes or patterns have a lot of white or empty space around them. Color is possibly the mostly heavily used element in this design, with a blend of warm and cold colors that not only look appealing to the eye but also engage the viewer. Value doesn't look like it was heavily used since most colors are the same shade, and don't differ too much. Texture doesn't appear to be used at all, but doesn't seem needed.

3. A lot of the typography is traditional and simple. Centered, lined up and sending a clear message of what is being offered without confusing the viewer. Some creative flair is used with it, but not much.

4. Not many, in fact, it looks like most of the design contains the same font.

5.  There is plenty of empty space around the text, and it is neatly centered on the card. This creates a bland, but simple look that is also appealing to the costumer. Not creative, but it gets the point across.

6. Style Book, Business Cards, Brochures, Sample Packages, Information Cards, etc. The only surprising part of the package is the giant style book (I'm assuming thats what that is). It doesn't seem like a normal thing, but for this package, it fits.

7.  They didn't have too much of a varied color scheme, sticking mostly with an analogous scheme, I think they chose this scheme because it stands out to the viewer while still be simple and appealing. I agree with the choice, as I think the design looks very appealing, and that it uses shapes more than colors, while still looking nice and organized.

I think this website contains more great examples of Identity Packages:
http://www.pinterest.com/vintagedaisies/identity-package/